Fro Yo: Tamara & Moo

Confession.  One of my biggest fears before moving to Israel was that I would not be able to find a quality place to get my daily fro yo fix.

As a native valley girl I did have somewhat high expectations, considering the recent influx of novelty soft serve frozen yogurt places in Los Angeles (i.e. Pinkberry, Yogurtland, Red Mango, Menchies etc.).  While Tel Aviv could use a place like Yogurtland or Menchies that offer endless self serve flavors and toppings at around .30 cents an ounce, the city does feature a decent selection of refreshing all-natural frozen yogurt joints with fresh fruits and special Israeli chocolate, cereal and cookie toppings.
Tamara (Corner of Ben Yehuda & Gordon)

The wooden swings and charming decor create a warm, welcoming environment for what is in my opinion the BEST plain/natural fro yo place in Tel Aviv.  When rating natural frozen yogurt I personally believe that the texture of the yogurt itself is of upmost importance.  The cheaper places usually use a powder which produces an icy consistency while the better places (Pinkberry or Red Mango) use actual yogurt to create a creamier texture. Tamara offers an ideal balance between light and creamy…Not too rich but still not as bad as the little knock off joints around here where the yogurt tastes like some gross mixture of ice and powder. 

TOPPINGS. This adorable little yogurt boutique also boasts a vast assortment of perfectly ripe fruits (selections are seasonal) and other tasty toppings.
     Fruits: mango, pomegranate, dates, figs, strawberries, bananas, pineapple, kiwi, apple, oranges to name a few.

     Other: oreos, granola, nuts, and a bunch of different kinds of Israeli chocolate.  If you’re feeling really crazy get a scoop of hot Ferrero Rocher chocolate sauce....It will not disappoint.

 Moo (Ibn Gvriol, Dizengoff)

A somewhat more convenient, second-rate version of Tamara.  Yogurt is not as tasty, and wayy less topping options.  Fruit is also either too overripe and mushy or not ripe enough.